Heineken Experience Opening Hours

Heineken Experience is open from Monday to Thursday from 10.30 am to 7.30 pm and from 10.30 am to 9 pm from Friday through Sunday.

Heineken is the most well-known beer brand in the world. And where did it come from? Amsterdam! 

What began as a little brewery has grown to dominate the world. 

You can learn about the Heineken Experience opening hours here. 

Monday10.30 am to 7.30 pm (last entry 5.30 pm)
Tuesday10.30 am to 7.30 pm (last entry 5.30 pm)
Wednesday10.30 am to 7.30 pm (last entry 5.30 pm)
Thursday10.30 am to 7.30 pm (last entry 5.30 pm)
Friday10.30 am to 9 pm (last entry 7 pm)
Saturday10.30 am to 9 pm (last entry 7 pm)
Sunday10.30 am to 9 pm (last entry 7 pm)

These Heineken Experience Amsterdam hours also apply through the busy months of July and August.  

The Heineken Experience is open all year, including national holidays.

Note: The last entry is always two hours before the store closes.

On Public Holidays:

24 and 31 December, 10.30 am to 4 pm, with the last admission at 2 pm. 

The Heineken Experience occurred at the company’s first brewery in the heart of Amsterdam in 1867.

In this unique setting, you will learn about the brewing process and how the Heineken company has evolved.

After knowing the opening hours, grab your Heineken Experience ticket and immerse yourself in the captivating brewing world!

Best time to visit Heineken Experience 

The Heineken Experience is located in the former Heineken brewery, which was built in 1876. Until 1988, the structure housed a Heineken brewery. 

You can visit the Heineken Experience anytime because it is a year-round tourism hotspot.

Amsterdam is a fantastic city to visit all year, with spring providing the best weather and sights. 

The best time of the day to visit is recommended to arrive early in the morning or later in the afternoon. 

By doing so, you can avoid peak visitor times and long queues. 

Mornings tend to be quieter and offer a more relaxed atmosphere, allowing you to explore the exhibits and interactive displays at your own pace. 

Alternatively, visiting late afternoon or early evening is also a good option, as the crowds may thin out. 

The best months to visit the Heineken Experience are April to June and September to October. 

The best weather to visit Heineken Experience is spring or autumn, with fewer crowds. 

Heineken demonstrates in a show that it is the most international beer in the world. 

Visitors are exposed to almost 150 years of craftsmanship. 

A 4D experience allows visitors to feel what working on a bottling line is like. 

How long does Heineken Experience take

During the self-guided tour of the Heineken Experience, most visitors spend two to three hours learning and exploring.

Additionally, if you participate in supplementary experiences, such as beer tastings or workshops, you should allocate extra time for these activities. 

Two factors will determine the length of your Heineken Experience  – 

  • The time you spend outside waiting for tickets and the time you spend inside visiting the Museum.

Tourists who arrive at the Heineken Brewery without tickets are forced to wait in huge lines at the ticketing office.

During the peak summer months, these lines are incredibly long.

We strongly advise purchasing Heineken Experience tickets online to save time and energy.


1. When is the best time to go to the Heineken experience?

The Heineken Experience opens at 10.30 am every day. 

So, the best time to visit the Heineken Experience is before 11 am when the crowds are less, and you can roam peacefully. 

2. When is the Heineken Experience open?

The Heineken Experience is open from 10.30 am to 9 pm all year.

3. Do you need to book in advance to visit the Heineken Experience?

The Heineken tour is one of Amsterdam’s most popular activities, so booking Heineken Experience tickets in advance is best.

4. How many hours is the Heineken Experience?

The self-guided tour takes about 2 hours on average.

Featured Image: Heinekenexperience.com

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